谷歌我的生意 Workshop

A 谷歌我的生意 profile is essential for local 和 in-market 搜索 engine optimization. This free service will allow your business to appear in 搜索 results that match the products or services that your business offers. The GCCTB highly encourages you to create 和/or update your 谷歌我的生意 profile now to prepare for the influx of visitors for the summer season.

Why Do You Need a 谷歌我的生意 Profile?

谷歌我的生意 Profiles allow users to view all necessary contact information, 位置, booking information, 照片, amenities 和 reviews quickly 和 easily.
Your 谷歌我的生意 Profile allows your business to be shown on "Local Map" listings, which Google displays for the vast majority of local Google 搜索es.
Without a 谷歌我的生意 Profile, your organic 搜索 results will be pushed below the fold (users have to scroll down to see). The 谷歌我的生意 Profile provides increase visibility on 搜索es on mobile desktop devices
谷歌我的生意 Profiles help both customers find your business 和 give you the opportunity to tell them the story of your business.
谷歌我的生意 Profiles allow you to interact with your customers by providing you one area to read 和 respond to reviews 和 post images.
谷歌我的生意 Profiles provides data 和 insights on how a customer 搜索ed for your business, where those users are coming from, 和 how many people called your business directly from the phone number displayed on local 搜索 results in "搜索" 和 "地图".

Top 10 Ways to Optimize Your 谷歌我的生意 Profile

Confirm your business address is correct 和 consistent.
Check to make sure your business hours are correct.
Make sure your business is being classified in the correct business category.
Add at least 3-5 照片 to your business profile. 请注意, businesses that add 照片 to their listings receive 42% more requests for driving 方向 on Google 地图和 35% more clicks-through to their websites than businesses that don’t. (来源:谷歌)
Write a descriptive 和 thoughtful “introduction” to tell potential customers about your business. Include links back to your website 和 keywords 和 make the introduction concise 和 well organized.
Include the types of payment your business will accept.
Ask for reviews from your customers. Reviews not only help improve your 搜索 engine rankings, but also makes you a more creditable 和 reliable business in the eyes of the consumer.
回复评论. Make sure you say “Thanks” for nice reviews 和 pay close attention to negative reviews. Make sure you can turn that negative experience into a positive one for both the customer 和 your 搜索 engine ranking. Negative reviews can actually positively effect businesses if h和led in the right way.
Post to your Google + page when you can. Consider posting 照片, sale information, announcements, news, 常见问题, events.
Add a virtual tour or 360-degree video of your business. Contact a Google-approved photographer (you can find these in your account profile) to have a virtual tour created for your business. This a virtual tour allows potential customers to experience how the business looks 和 feels in real life.

Get started today with our 谷歌我的生意 Tips & 最佳实践和 create your own FREE 谷歌我的生意 Profile. 指谷歌指南 on the best way to get started on your 谷歌我的生意 profile.